Prose brand activation setup at Shell's Loft Fort Greene.

brand activations

showcase What sets you apart

Thoughtfully designed with neutral tones, clean lines, and tree-sized plants, our space seamlessly adapts to any campaign aesthetic—offering an immersive experience that transports guests into your brand’s world.

craft your activation

Brands like Moroccanoil, Coola, and Prose have trusted us to elevate their activations. We know that each client is unique.

Our open-concept layouts and fully customizable lighting options ensure every detail aligns with your vision. We love collaborating with production teams or working directly with clients to bring these engaging, creative ideas to life.

  • PRODUCT LAUNCHES
    Create an immersive experience that introduces your product to the world.

    INFLUENCER EVENTS
    Engage key influencers to amplify your brand’s message.

    MEDIA PREVIEWS
    Give press and industry insiders an exclusive first look at your offerings.

    PANEL DISCUSSIONS & TALKS
    Foster thought leadership and brand authority.

  • Seated:
    Up to 150 people with room for a stage

    Standing:
    Up to 200 people

    Flow (events with people coming and going throughout the day):
    Up to 500 people

  • As each activation is unique, we will work with you to build a custom quote based on your event needs. Reach out to our team below to schedule a call.

  • ⁕ Private bathrooms
    ⁕ Eighteen 36” x 8’ tables (seats up to 140)
    ⁕ 100 white resin folding chairs
    ⁕ Stylish lounge seating throughout the lofts and garden
    ⁕ An add-on client suite is available when renting the Greene Loft with Garden
    ⁕ Rooftop access dependent upon use

  • FULL CATERING
    We have a network of 5 catering partners who know and understand our space.

    If you wish to go outside of this network, we offer an onboarding session for a $250 fee. They must be a NY-licensed caterer. To see our complete list of preferred vendors, see our “Vendors We Love” PDF.

    DROP-OFF CATERING
    Drop-off catering is also welcome for more casual events.

    BEVERAGE
    For beverages, our in-house bar is compulsory with all bookings. We have non-alcoholic and alcoholic packages for you to choose from. Our team is happy to discuss details with you. Reach out to them here.

Coola products set up on a custom branded shelf for an event at Shell's Loft.
Shopping at Coola brand event at Shell's Loft Brooklyn.
Jenna Lyons speaking at a panel at Shell's Loft.
“I highly recommend this venue for any event. The exceptional staff and beautiful design make it a top-notch choice. Thank you for making our event unforgettable!”
— Francis C.
Coola brand event at Shell's Loft in Fort Greene, Brooklyn
Woman speaking to a group at an event in Fort Greene, Brooklyn.
Beautiful stage buildout for Moroccan Oil at a Brooklyn event.
Moroccan Oil brand activation gallery-like setup at Shell's Loft.
“These guys were so professional and fantastic to work with from start to finish! I highly recommend the space. It was beautiful, full of light and customizable. Thanks so much for a great day!”
— Emma P.
Women enjoying brunch while listening to a panelist at Shell's Loft Brooklyn.
Coola brand event in the garden at Shell's Loft in Fort Greene Brooklyn.

Inquire About hosting your brand event at shell’s loft

Please share a few details with us below, and our team will connect with you soon to discuss your vision and schedule a tour.

Activations in Action