Where Design Meets Community
Shell’s Loft began over 15 years ago in Clinton Hill with a simple mission: to create beautiful, welcoming spaces where people come together. With a little luck (and a lot of hustle) in one of the toughest real estate markets in the world, we could not have imagined how it would evolve into the design-forward, community-centered space we now call home in Fort Greene.
With the help of early platforms like Airbnb, our underground hospitality hustle grew into something much bigger. Our team is rooted in the spirit of building community through food, design, and plants. Lots of plants — our obsession with biophilic design is woven into every corner of our lofts.
We designed the space to feel like an expansive living room — the kind of home New Yorkers dream of, big enough to host 100+ of their favorite people. Here, we set the tone for gathering in style and comfort, surrounded by our lush mini-forest in the heart of a city that often feels fast and isolating.
At Shell’s Loft, we make room for slowing down — for friends, for joy, for connection. It's what we’re here to offer, every time you walk through our doors.
Meet the team
Shell Martinez | Co-Owner
Born in the Bronx, raised in California, and now based in Fort Greene, Brooklyn, Shell is a world traveler and self-proclaimed design obsessive with over two decades of experience. Her career blends a deep love for design with a passion for hospitality, creating spaces that inspire connection and leave a lasting impact. Whether collaborating with filmmakers, event planners, or private clients, Shell brings bold vision and thoughtful detail to every project—continually pushing boundaries and redefining what’s possible in the industry.
JEREMY SAMPLE | Co-Owner
With more than 2 decades in the film industry, 140+ film and television credits, Jeremy has earned his reputation as a masterful Stunt Coordinator and Performer. His work spans a range of high-profile projects, including Selma, Joker, Jack Ryan, Black Panther, Daredevil, and Penguin. In 2022, Jeremy brought his expertise behind the camera to Shell’s Loft, joining as Co-Owner and Shoot Project Manager, where he continues to support productions with precision, professionalism, and a deep understanding of what crews need to succeed.
DEAN HOGARTH
OPERATIONS MANAGER
Industrial designer and passionate plant enthusiast, Dean has been part of Shell’s Loft from the very beginning, and officially became Operations Manager and resident plant daddy in 2023. With a sharp eye for both form and function, he leads all of our thoughtful in-house designs—from custom planters to seamless event setups. If you love the greenery here, you’ve got Dean (and his plants) to thank.
Alana Knobel
Event Coordinator
With years of experience as a Broadway theatre producer and a background across hospitality, I bring strong expertise in logistics, timing, and seamless execution to every event. I’m passionate about weddings and dedicated to creating an organized, stress-free planning experience. Known for my attention to detail and proactive approach, I ensure every element is thoughtfully handled so clients can feel fully present and at ease on their wedding day.
Want to meet us in person? Reach out to schedule a tour.